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Lawyers for influencers
and content creators

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In today’s digital world, where content creation is a profession in its own right, having a lawyer specialized in influencers and content creators is essential.

At Arthur & Marin, we provide comprehensive legal protection tailored to the
unique challenges of the digital environment and the specific platforms where
you operate — Instagram, TikTok, YouTube, Twitch, and more.

Even if many brand deals seem simple, the reality is that every collaboration involves legal implications:

  • Did you know that a “promotional gift” might have tax consequences?
  • Or that using a copyrighted song in a reel can trigger a copyright claim?
  • Or that your stage name can be trademarked by someone else if you
    don’t register it first?

That’s why it’s crucial to protect your reputation, content, and income. We advise influencers, YouTubers, streamers, podcasters, TikTokers, and other digital creators at every stage of their career — from their first partnerships to building a personal brand.

Legal services for Digital Creators

We combine deep legal expertise with in-depth knowledge of the digital space to provide practical, personalized solutions. Here’s what we offer:

Your personal brand is your most valuable asset. That’s why we help you:

  • Trademark your stage name or logo
  • Defend your reputation against defamation, impersonation, or cyberbullying
  • Take legal action if your image is used without permission across media, social networks, or ad campaigns

We support you in registering your original content, protecting your personal brand, and taking action in cases of plagiarism or misuse.

Your content is original and deserves legal protection. If you find someone copying or using your work (videos, texts, designs, music) without consent, we step in to:

  • Send formal takedown notices
  •  Initiate legal claims for copyright infringement
  •  Prevent future issues through copyright registration

We act against unauthorized use of your identity or content on social media, media outlets, or any digital platform.

We help you optimize the management of your income from collaborations, affiliate links, subscriptions, or streaming platforms. Our tax legal services include:

  • Tax implications for sponsorships, donations, brand deals, and affiliate links
  •  How to declare free products, trips, or services
  • When and how to invoice as a freelancer or through a company
  •  Tax obligations when earning from foreign platforms (YouTube, Twitch, OnlyFans, etc.)

All guidance is provided in compliance with the laws in your country of residence or taxation.

As your audience grows, so do your risks. Cyberbullying, identity theft, and online slander are real threats. We help you:

  • File legal complaints for threats, harassment, or defamatory messages
  •  Request urgent removal of offensive or harmful content
  • Take civil or criminal legal action, depending on the severity
  • Work directly with platforms like Instagram, TikTok, or YouTube to block fake profiles or report harmful accounts 

We also offer preventive legal advice to help you document abuse and protect yourself more effectively.

Using third-party content without the correct rights can result in content removal, copyright strikes, or financial penalties. We help you:

  •  Check if a song, image, or video clip is safe to use
  •  Obtain valid commercial licenses
  • Understand what “royalty-free” really means
  •  Respond to automatic copyright claims or manual takedowns on YouTube, Instagram, Twitch, etc.

A proactive approach helps you avoid lost revenue, visibility, or reputation due to accidental copyright infringement.

As a digital creator, you’ll be involved in launches, collaborations, and campaigns that require legal protection. We draft and negotiate:

  •  Non-disclosure agreements (NDAs) to ensure your ideas or content
    remain confidential
  • Licensing contracts to allow content use by brands under clear terms
  •  Exclusivity agreements — if a brand requires exclusivity, we ensure the
    terms are fair and time-limited

Influencers today are subject to increasing national and EU-level regulations. We ensure your activity complies with:

  • Hidden advertising rules: all paid partnerships must be clearly
    disclosed (e.g., “AD” or “paid partnership”)
  • Giveaways & contests: we help you meet legal requirements to avoid
    penalties
  • Data protection (GDPR): if you collect emails, run personalized
    campaigns, or manage user data, you must comply
  • Digital Services Act (DSA): a new EU regulation affecting creators with
    large audiences

In short: we help you stay compliant with the law without compromising your creativity or freedom.

What should you know about contracts?

Types of contracts as a content creator

As an influencer or content creator, understanding the types of contracts you may encounter is crucial to protecting your rights, your income, and your creative freedom. At Arthur & Marin, we help you navigate the legal side of your collaborations with clarity and confidence.

Your name, visual identity, and style are part of your personal brand — and should be legally protected. Trademark registration allows you to:

  • Prevent unauthorized third-party use
    Strengthen your negotiation power with brands and agencies
  • Legally exploit your brand in merchandising and product licensing
  • Act against phishing, impersonation, or brand theft.

We guide you through trademark registration at national or EU level and assist in defending your rights in case of conflict.

Working with a brand involves legally binding obligations. Make sure your contract includes:

  • A clear description of the content to be created and the timeline for publishing
  •  Defined start and end dates, and whether exclusivity is required
  • Terms regulating how your image and content will be used after the campaign
  • Payment amount, invoicing method, and cancellation policies
  • Clauses covering revisions, ownership, and legal liability

We negotiate fair terms to ensure your work is valued and legally protected.

Signing with an agency can boost your visibility — but only if the contract protects your interests. Key aspects that should be clearly defined:

  • The commission percentage the agency will take from your deals
  • How much creative control the agency has over your content
  • Duration of the agreement and early termination clauses

We review every clause to ensure your freedom and rights are not restricted without fair compensation.

If a brand or third party wants to use your content (e.g., in advertising, promotional materials, or merchandising), a license or rights assignment
agreement is essential. We help you:

  • Define the territorial and time limits (e.g., Europe-only, 6 months)
  • Decide whether the use is exclusive or non-exclusive
  • Set the compensation, whether as royalties or lump-sum payments.

Proper licensing protects your creations and ensures you´re paid fairly for extended or commercial use.

Before major campaigns, product launches, or brand collaborations, you may be asked to sign an NDA. This contract:

  • Prohibits the other party from disclosing confidential or strategic information
  • Establishes penalties for breaches or leaks
  • Is essential when working with unreleased content, prototypes, or sensitive material

We make sure your NDA is legally enforceable and aligned with industry standards and your exposure level.

Comparison of Contract Types for Creators

BraND AGREEMENT

  • 👉 When it’s used:

When you collaborate with a brand for advertising campaigns, promotions, or product launches.

  • 👁️ Key points to check
  • Duration (how long the agreement lasts).
  • Exclusivity (if you’re prohibited from working with competing brands).
  • Image rights (how they can use your photo, voice, or content).

Representation Agreement

  • 👉 When it’s used:

When you work with a manager or agency that finds you campaigns or clients.

  • 👁️ Key points to check
  • Commissions (what percentage they take from your earnings).
  • Creative control (if you can still decide how you work).
  • Terms (how long the agreement with the agency lasts).

Licensing Agreement

  • 👉 When it’s used:

If you sell your content, designs, or create merchandising.

  • 👁️ Key points to check
  • Territorial scope (in which countries they can sell your product).
  • Royalties (the percentage you get per sale).
  • Sublicenses (whether the company can grant third parties the right to use your work).

NDA (Non-Disclosure Agreement)

  • 👉 When it’s used:

Before campaigns or collaborations where a brand shares confidential information with you (e.g., a secret product launch).

  • 👁️ Key points to check
  • Duration (how long you must keep the information secret).
  • Penalties (what happens if you break the agreement).
  • Confidentiality (what exact information you must protect).

We help you choose and negotiate the right contract for each case.

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The most common legal mistakes Influencers make

One of the most common mistakes among influencers is accepting brand deals without reviewing the contract. Many sign agreements that limit their rights, transfer ownership of content, or contain unfair clauses.

🔎 Tip: Never sign a contract without reviewing key clauses like exclusivity, duration, image rights, penalties, and intellectual property terms.

Using music, images, or videos protected by copyright without proper authorization can lead to takedowns, account suspension, or fines. Platforms like YouTube, Instagram, and TikTok use automatic detection systems.

🔎 Tip: Always use properly licensed content or royalty-free media libraries. We can help assess whether your published content complies with copyright laws.

Many creators fail to properly report income from collaborations, sponsorships, or gifted products — leading to tax audits, penalties, or interest charges.

🔎 Tip: Stay compliant with your tax obligations. We assist in structuring your finances (as a freelancer or company) and ensuring full tax compliance.

Your username, alias, or logo are valuable brand assets. If you don’t register them, others may use them commercially — or register them before you.

🔎 Tip: Protect your digital identity and personal brand through official national or EU trademark registration.

Laws require clear disclosure when a post is sponsored or promotional. Failure to disclose paid collaborations can result in consumer protection fines. The same applies to sweepstakes or contests.

🔎 Tip: We help you comply with legal requirements for giveaways and avoid penalties for hidden advertising.

Arthur & marin

Real success cases

Over the years, we’ve helped resolve real issues faced by influencers, YouTubers, streamers, and digital creators. Here are a few successful case
studies we’ve handled:

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Identity theft on social media

A fashion influencer with over 2 million followers discovered a fake account using her name, photos, and videos to sell fraudulent products. We immediately filed a legal complaint for identity theft and image misuse, requesting urgent removal of the fake profiles on Instagram and TikTok..

🔎 Result: The account was taken down within 24 hours, and verification protocols were activated to safeguard her personal brand.

Abusive Clauses in an-International campaign contract

A creator signed a brand deal without legal review. The contract included excessive exclusivity, unlimited image rights, and permission for the brand to alter content without consent.

🔎 Result: : We renegotiated the agreement to limit the duration and restrict image usage. The client kept control over their content and received fair compensation.

Copyright infringement by a brand

A brand used clips from a YouTube video without the creator’s permission or credit. We filed a copyright infringement claim and demanded compensation..
🔎 Result: : The company removed the content and paid a financial settlement to the creator.

Hidden advertising penalty

An influencer was fined €60,000 for failing to clearly label a paid collaboration. We led her administrative defense, arguing lack of contract clarity and no malicious intent.

🔎 Result: : We secured a reduction of the fine and implemented a set of legal best practices for future sponsored content.

Do you have an international community and income from other countries?

More and more influencers and content creators are generating income from brands, agencies, or platforms based outside their country of residence. This international exposure is a great opportunity—but it also comes with legal and tax risks you shouldn’t ignore.

Tax obligations in international collaborations

If you’re working with foreign brands or invoicing services from another country, you need to carefully consider:

  • Where you are actually taxed (tax residence vs. source of income)
  • When to apply intra-EU VAT or exemptions for export of services
  • How to avoid double taxation through international treaties.
  • What to declare if you receive payments via PayPal, Stripe, Patreon, OnlyFans, Twitch, or other platforms based in the U.S. or outside the EU

A mistake in your tax filings can lead to penalties, interest charges, or tax audits. We help you prevent that from happening.

Contracts with foreign brands: what to check before signing

Before accepting any international collaboration, make sure you review:

  • What law governs the contract (applicable law and jurisdiction)
  • Whether abusive clauses exist due to language barriers or legal differences
  • How international payments will be handled (currency, tax withholding, transfer fees).
  • What happens if the brand breaches the agreement and you need to
    defend your rights.

Many influencers sign English-language contracts without proper review. We translate, analyze, and negotiate for you—so you sign with confidence.

Legal compliance for Influencers: what you need to follow

The legal framework for influencers is evolving to protect both consumers and creators. Below, we explain the key rules and obligations you should know to stay compliant with current legislation.

The DSA introduces new requirements for social media and marketplaces, including stricter controls on illegal content, targeted advertising, and algorithm transparency. As a content creator, you must cooperate with platforms and
ensure your posts do not breach these standards.

The DMA, on the other hand, regulates large platforms known as “gatekeepers”
(such as Meta or TikTok), limiting unfair commercial practices and promoting fair
competition. This can affect your content’s visibility and monetization strategies on social media.

According to Spain’s Competition Authority (CNMC) and Data Protection Agency (AEPD), any post featuring sponsored content must clearly and visibly state that it is an ad.

This means using tags like #ad, #sponsored, or #partnership. Hiding the commercial nature of a collaboration could be considered misleading and may lead to fines. If your audience includes minors, transparency requirements are even stricter. You also need to ensure that promoted products comply with the law—especially in the case of cosmetics, supplements, gambling, or financial services.

As a content creator, you probably collect personal data through your website, newsletters, or social media giveaways. In such cases, you must:

  • Provide a privacy policy
  • Inform users about cookie usage and obtain prior consent
  • Ensure that data is processed lawfully and securely

Even using tools like Google Analytics, contact forms, or social plugins involves handling personal data—and therefore triggers legal obligations under data protection laws.

¿Why choose us as your legal partner?

1. Legal expertise in the digital space

Our team has solid experience in both European and national regulations applicable to influencers, digital platforms, brands, and talent agencies.

From advertising compliance and collaboration contracts to data protection and online reputation, we provide practical, up-to-date legal solutions in a constantly evolving legal landscape.

2. Personalized and multilingual support (ES, FR, EN)

Beyond our legal know-how, what our clients appreciate most is our personalized, approachable service.

We understand that every case is different, and we take the time to get to know your situation and your goals to offer the best possible solution.

3. Preventive and strategic legal solutions

We believe in anticipating legal risks. Our proactive and preventive approach helps minimize legal exposure and optimize your professional activity.

This allows you to focus on what really matters: creating content with peace of mind and security.

4. International assistance and a proactive approach

We also provide international legal support, especially in cross-border situations involving the laws of different countries.

This is particularly useful if you collaborate with foreign brands, generate income online, or travel frequently for your content creation work.

Frequently asked questions

Using music without the proper authorization can lead to copyright claims,
content removal, or even financial penalties. We guide you on how to use music
legally, which platforms offer valid licenses, and how to avoid violations.

Yes, in most cases. Promotional gifts or free products you receive as part of
your influencer activity may have tax implications, especially if their value
exceeds certain thresholds or they’re part of a paid collaboration. We explain
how to declare them properly and stay compliant.

Breach of contract can lead to financial penalties, reputational damage, or even
lawsuits. That’s why it’s essential to have your contracts reviewed beforehand
and get legal support throughout your professional relationships.

This may be considered hidden advertising—a practice penalized by authorities
like the CNMC or AEPD. Transparency with your audience is key. We help
ensure your sponsored content complies with advertising regulations.

Your videos, reels, and social media content are protected by copyright law. You
can go further by registering them or including specific clauses in your
agreements with brands and platforms. We advise you on how to respond to
plagiarism or misuse.

Yes—and it’s highly recommended. If you use an artist name or username
professionally, registering it as a trademark gives you legal protection against
unauthorized use and strengthens your digital identity.

Are you an Influencer or content creator in need of legal support?

Your content has value. So does your personal brand. Don’t let legal issues become a barrier to your growth.

Whether you’re just starting out on social media or already working with international brands, working with us can open doors and protect your future.
With offices in Brussels, we offer international support.

Protect your reputation. Professionalize your business. Secure your income.

Contact us

info@arthurmarin.com

Call us

+32 465 34 53 45

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